That stat comes from Beverage Marketing Corp., a research and consulting firm that tracks consumption of what we’re drinking. According to the data, 2016 was the first year that bottled water surpassed carbonated soft drinks as the largest beverage category by volume in this country.
Bottled water consumption has been growing steadily for decades, and reached 39.3 gallons per person a year in 2016. That’s about a nine percent increase from the year prior.
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