Yeah, that’s something you’re never going to hear and pretty much sums up the importance of the Clean Food Movement—a new push for ingredient transparency that we think will mean better food made from simpler ingredients.
Why come clean? Because we think, quite often, the simpler the ingredient, the better it tastes. Food should make you feel good—it should do good things for you and the world around you. When ingredients are simple and readily identifiable, you’ll feel better about every bite you take.
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